Tibi is an American fashion company based in New York City. Tibi’s design studio, showroom, and flagship store is located in Soho, New York. It was founded by Amy Smilovic in 1997. Amy partnered with another American living abroad, Octavia Hyland, whose grandmother’s name was Tibi. The brand began with a small collection of contemporary dresses. It now produces 11 womenswear collections per year and a full line of women’s shoes.